About
George Morina
I’ve worked in the digital world for over 20 years, with experience well beyond websites. For small businesses I’ve become close to a one-stop shop: web, photos, video and their online presence. For more than five years I’ve also shared my photos and videos for free on Pexels, and I’m grateful to everyone who has found them useful.
Thank you
I started taking and sharing photos and videos more than five years ago. I’m thankful to Pexels for building a place that connects photographers with the real world, and with people all over the world.
My biggest thank you goes to all the media who have trusted my content enough to use it on their websites. That trust gave me the confidence to help small businesses and media, and I’m very grateful that I have been able, and still am able, to support the media and journalism.
A big thank you to all the Pexels Heroes, who have helped others with their work.
Thank you to Digital Boost for giving me the opportunity to work with them. Their feedback has helped me develop, so I can now help more than one business at a time.
Thank you to the Local Guides community, who have helped connect millions, even billions, of people with the places around them.
And thank you to Google for building systems that help society communicate with trust.
What people have done with the free work
Thank you to everyone who has viewed, downloaded and used the free work. This is what people have done with it on Pexels:
- 2,310,276,104 views of my free photos and videos.
- About 5.7 million views and 36,900 downloads in the last four weeks (22 September to 19 October).
- 7 years sharing on Pexels, as Pexels counts it.
Source: Pexels statistics, 20 October 2026. Views keep adding up, so the live figure will be a little higher.
Where my photos have been used
Pexels lists these among the places my work has appeared: NDTV, Mint (livemint.com), Yahoo Finance, Capital (capital.fr), News18 Telugu, Bitcoin.com News, Yam News, IDN Times, EBC and LinkedIn. They’re listed as plain names, not as endorsements. See the articles we’ve linked.
Work and experience
I’ve been a self-employed digital media consultant in London since 1995, helping individuals, local businesses, local authorities, and government and non-government organisations with digital media.
Since December 2020 I’ve also helped small businesses part-time through Digital Boost, a charity-owned platform that connects small businesses and charities with volunteer experts for free. As I put it on LinkedIn: “Happy to help anyone, in terms of Digital Media, Social Media and Branding!”
How I help small businesses
These are the areas I help with:
- Websites and e-commerce: including e-commerce SEO.
- Photography and video: including restaurant and food photography, and videography.
- Branding: personal and corporate branding, and brand awareness.
- Social media: social media and social media marketing.
- Content: content strategy and content marketing.
- PR and press releases: public relations and getting news out.
- Digital advertising and PPC: online advertising and pay-per-click.
- Email and lead generation: email marketing and finding new enquiries.
- Digital strategy: putting the pieces together into a plan that fits.
From George’s LinkedIn profile, 20 October 2026. If any of this would help you, get in touch.
Why it’s free
Everything I share on Pexels is under the Pexels licence, so anyone can download it and use it for free. You don’t need to ask me first, and you don’t need to credit me, although I’m always glad when people do.
George’s bio
George Morina is a visual storyteller who has been navigating and shaping the digital landscape for over 20 years. What began as a deep personal passion for video production and photography has evolved into a full-scale commercial venture. For two decades, George has been helping brands and individuals turn their visions into high-impact media, blending technical precision with artistic intuition.
By seamlessly integrating both stunning photography and dynamic video into every campaign, George creates cohesive, unforgettable messages that resonate deeply with audiences. He specialises in capturing the true essence of a brand and translating it into content that drives engagement and growth. Whether crafting a cinematic commercial or a striking visual asset, George uses his decades of online expertise to elevate storytelling from a creative pursuit into a powerful, results-driven commercial strategy.
Also
- Director of Web Designer Limited (company no. 15002899), which runs Zoib.
- Takes on photography and video for brands and individuals.